The Hooked Model and How it Builds Habit Forming Applications

May 7, 202420 views

The Hooked model, conceptualized by Nir Eyal, offers a structured approach to creating habit-forming apps.

It revolves around four key steps that guide users through a loop of engagement: Trigger, Action, Variable Reward, and Investment

By understanding and implementing these four steps, developers can design apps that effectively capture users' attention and foster long-term usage.

  1. Trigger:
    • Triggers prompt users to take action.
    • Two types: external triggers (e.g., notifications) and internal triggers (e.g., emotions).
    • Conduct A/B testing to optimize triggers.
  2. Action:
    • Users perform a simple action in response to the trigger.
    • Make actions easy to perform for higher engagement.
    • Apply strategies like using bright colors and identifiable icons.
  3. Variable Reward:
    • Users receive varied and unpredictable rewards after completing actions.
    • Rewards keep users engaged and eager for more.
  4. Investment:
    • Users invest time, data, money, or effort in the product.
    • Increases the likelihood of users returning to the app.

Use A/B testing throughout to refine strategies and improve user experience